· Pace Analysis (1 - 3 times per week, depending on need), advise & implement rate changes, minimum stays, discount program restrictions
· Competitive Set Rate Analysis
· Loading of BAR, promo rates, corporate accounts, qualified discounts, group masters, etc.
· OTA management (Channel Manager, CRS Direct Connect or manual extranet), optimize market manager relationship, promotions and positioning
· 30-60-90-120 day Forecast (or farther out as needed)
· End of Month/Market Mix reporting & annual budget recommendation
· Establish tracking mechanisms for ROI of promotions
· Private Flash Market Promos (Groupon, Travelzoo, LivingSocial)
· OTA promos
· Pay-Per-Click Advertising (Expedia TravelAds or TripAdvisor)
Through our affiliate network, we also are able to provide and refer full hotel management, offering such services as:
* Accounting, Payroll, Budgeting
* Property Management
* Human Resources
* Procurement
* SEO & Web Hosting/Building Services
* Social Media
* Renovation Management